Why We Started Gannet Creative House

We’ve been on every side of the production game — working inside agencies, building in-house teams, and hiring outside partners. We’ve seen what works, what drags, and what gets lost in the shuffle.

That’s why we didn’t start Gannet Creative House to just keep pace with the industry. We started it to do things differently, from the ground up.

We built Gannet to be a new kind of operation — part production house, part creative shop, part strategic partner. We’re here to develop ideas and bring them to life, without the bloat or the barriers that slow traditional models down.

Here’s what that means in practice:

Ideas come first

We’re not just here to hit “record.” We’re in the trenches early — shaping concepts, refining messages, and making sure every frame serves the bigger picture.

No cookie-cutter teams

Forget static rosters and one-size-fits-all crews. Every project gets its own hand-picked lineup, tailored for the scale and style it needs.

Streamlined production

Big sets have their place, but they’re not the default. Most of the time, we keep it small, agile, and focused — moving faster without sacrificing quality.

Content built to travel

We don’t deliver a single shiny video and call it a win. We design campaigns to live everywhere — from quick-cut reels to platform-specific edits — so your story shows up wherever your audience is.

Collaboration over ego

We partner with independent creatives, micro-agencies, and specialists who bring fresh thinking to the table. It’s about the best idea winning, not whose logo is on the invoice.

Tech with taste

AI can help with speed, drafts, and variations — but the heart of the work will always come from human instinct and creative judgment.

The truth? There are plenty of production companies making great-looking stuff. But when everyone’s offering the same thing, the work starts going to whoever’s cheapest — and that’s a race we’re not interested in running.

We started Gannet Creative House because we believe there’s a better way to do this. Faster, smarter, more adaptable — without losing the soul that makes the work worth watching.

We’re not here to “keep up with the times.”

We’re here to set the pace.